They can be useful when talking to the local media. Journalists love the real life angle and readers relate to them, hence making your news story much more interesting.

 

Why not promote colleagues' stories internally throughout the organisation to encourage and inspire other users. Thinking about the key messages for employees, you could use case studies to demonstrate how much money people have saved or how their health has improved.

 

To get started, think about asking those employees who are already using active modes, public transport or car sharing if they would like to be case studies and share their experiences. As your Travel Plan initiatives get underway you can then look to target employees who change their travel behaviour as a result of your initiatives – great success stories.

 

We have developed a Case Study Questionnaire Template to help you develop your own case studies. It gives you an indication of the types of questions you need to be asking. It is a bonus if you are able to get a photo of the case study as well. Just remember to get consent to use their case study before you proceed.