Remember it is not about being anti-car, but rather the emphasis should be on the travel choices that are available and measures to make these more attractive to employees.
Employees can save money by making more sustainable travel choices. Car sharing or buying a season ticket for the bus or train can save an individual large amounts of money. Then of course there is always cycling and walking which are free. Saving money will be the most motivating message for most people.
Choosing a more sustainable mode of travel can also help employees to meet their recommended weekly exercise targets and reduce the risk of heart disease. Cycling and walking are low impact exercises that can be included as part of the working day. Even those who use public transport could consider getting off one stop earlier and walking the rest of the way.
Your employees can make more of the downtime of travelling by opting to use public transport. They can use the time to catch up on work, prepare for meetings and catch up on emails or they can relax, read the paper or do the crossword and arrive refreshed and ready to work.
Choosing a more sustainable mode of travel can also help employees to reduce their stress levels. Many of us spend hours every week sitting in traffic, this is not only a waste of our time, but also very stressful. Choosing an alternative mode of travel could allow your employees to reduce stress levels. By cycling or walking to work an individual will feel more in control of the journey times and routes or by using public transport they are letting someone else take the strain of driving.
Through car sharing and using public transport there is the opportunity to meet new people. This makes the journey to and from work a much nicer experience, making for happier employees.