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You are here: Home >>  Communications Kit >>  Getting the Messages Right

Getting the Messages Right

It is likely that within your organisation, both employees and Senior Management, haven’t thought much about the impact that their commute and business related travel is having on the environment and their pockets.

Your task is to make them see that by taking some time to plan their commute to and from work they could be rewarded with a number of benefits.


Remember the wording you use to promote your Travel Plan and the benefits that it can offer to all is very important.  This section offers advice on how to ensure that you get the right messages across and in the right way, for maximum impact.


1. Finding the Right Langauge for Your Communications


2. Getting the Messages Right for Employees


3. Getting the Messagee Right for Management 


4. How to Use Case Studies to Promote Your Travel Plan 

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