It can be hard enough to get people interested in your Travel Plan in the first place, but it can be even harder to maintain their enthusiasm. Therefore, it is important to continually refresh your Travel Plan to keep it front of mind.
You can do this by:
Ensuring that the initiatives in place actually work. Have proper monitoring processes in place to demonstrate this.
Keeping information current and up to date, i.e. update notice boards at regular intervals and remove out of date information.
Setting up a feedback mechanism, e.g. an electronic mailbox to gather valuable feedback.
Being aware of your organisation’s particular ethos. What works well for one may not be successful in another.
Encouraging those who are travelling to work by sustainable modes to register on a sustainable travel database. This will allow for more targeted communication of key messages and initiatives in the future. The right messages going to the right people.
Ongoing promotional and reward schemes throughout the year to ensure that there is regular communication and promotion of the Travel Plan amongst employees. See Refreshing the Message section for ideas and suggestions.
Making it clear who to contact for assistance.
Take a look at the range of marketing materials available to you. There are a range of posters to help you communicate the benefits of a Travel Plan to both employees and Senior Management.
Take a look at the Useful Links section for various websites and organisations that can offer you further useful information and advice.