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You are here: Home >>  Getting Started >>  Setting Targets >>  Setting SMART Targets

Setting SMART Targets

Once you have your objectives in place, it is key that you set targets relating to your Travel Plan objectives so you can start to measure the success of your travel planning activities and initiatives.

You need to be realistic when setting Travel Plan targets. They should meet the following five criteria:
 
 
Specific  – clearly spelt out and building on what you’re doing now.
 
Measurable – how will you know when you’ve achieved it?
 
Attainable – it should stretch you, but be possible given the right planning and resources.
 
Realistic – is it something you and the business are truly capable of, and really want to do?
 
Time-limited – when is it going to happen?
                         -  how  long will it take?
                         - when does it have to be achieved by?
 
They should be SMART.

 

Examples of Travel Plan targets that pass the SMART test might include:  

  • To attract 50 new employees to the car sharing scheme.
  • To increase bus use by 5% by the end of the year.
  • To reduce the number of single occupant car journeys to work by 10% within 2 years.

You might wish to consider specifying targets for different groups of transport users. These could be targets for employees, visitors, or contractors. If you specify targets by department or by mode, just ensure that you are consistent across departments/modes.  If you are setting less stringent targets for one department or group, you may lose the support of other groups who see it as unfair.

It is worth remembering  that you can set both positive and negative targets.

A positive target would be: to increase walking.

A negative target would be: to restrict the number of  single occupancy cars in the car park.

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